Tuesday, May 3, 2011

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Innovation must be close

English businessmen are accustomed to thinking that the benefits can only be obtained by means of increasing hours and lower wages, typical of an entrepreneurial class carca, vague, ignorant ignorant little bit enterprising and productive experience. Normal

in a country that historically privileged classes and families viewed the work as a scourge, which diverted its members preferences for the gentry, the aristocracy, military, priests, bishops, popes, and not towards the bourgeois , manufacturers or merchants, our privileged social groups used to live in these tiny, less productive and degrading society.

Today we are stuck because it is IMPOSSIBLE, (no matter who rules) can not compete on price, long hours and low wages, with 2 or 3,000 million workers added to globalization. But here we continue with the historical hindrances and that the landlord sends. And the other thing that the client sends, which is the one who pays. Are the hindrances of the past, our history leaves it up often. Many

normal days of my life I have to suffer once situations that provoke a response from my meninges that could bring some innovation to the particular place in the world in which we live. Mine is a brief personal experience, but I can imagine the thousands of individuals by providing solutions to improve our lives, without using almost no money. Managed care

take weeks, months, incomprehensibly see by insufficient staff, with short schedules. Remove the ISBN of a book can not take 3 weeks, under any circumstances. Holding a long line to enter a museum with empty lockers on a holiday, it is absurd, irrational. Remove a permit, renew a passport, get a license, make an appointment for the clinic, trying to reclaim some of telephony, to exchange an item purchased, a new service contract, find out about the law of dependence in Madrid, etc. etc. can not be obstacle courses that require so much loss of working hours of thousands of people because that undermines national competitiveness.

Getting people on the other side of the line, or individuals who attend without making a mistake in talking to each other asking data, avoid those that are cast by telephone when you are in person, etc. etc. has to do with education and urban planning has to do with believing in what you do and be happy about it, sometimes you just have to do with listening to others. So many things would turn out with a course in customer service should receive first bosses, owners and public administrators, others put more people, more hours, others preferred to devote more attention to each person served.

A recent personal experience in the field of tourism and hospitality, one of our sectors with the greatest weight in GDP, but begins to need of reform, small and deep. A hotel in a monumental city as Ubeda, nice, modern, minimalist ... But try to leave the vanity in the bathroom and can not find where, except the ground. Try to leave the clothes to shower and only have the floor, soap or sponge if you're in the shower, you have to throw it away. No hooks, no shelves, no soap, no chance of leaving anything other than the soil site. In the room something similar happens.

try to do a favor and make hotel, the staff is generally friendly, but they have not been convinced that he can always learn from customers, which is a source of opportunities that can not be neglected. Talk to an employee. Do not listen, just justify what is a minimalist decor, boasts modern, but does not listen, desist. The same happens in the restaurant.

In the dining room. Menu. Kind comments on my part to cook, it will fight each one of them, by price, by impossibility, because that is not a fancy restaurant, for being contrary ... Needs to innovate, it is best hotel establishment found in a dish and / or menu that identifies land use nearby products, from wine to food, oil and customs. Everywhere there are dishes, typical products, I prefer my travels always came close to a distant and closer to the culture of places visited so far as possible and eating is part of culture.

Sightseeing, living and sleeping in a place that can be any other, eating any food and drinking a cola, they would be options that are not officers to cover other possibilities. It should not be exclusive to House luxury or expensive restaurants to have ideas and dishes of the Lady Mary, villager tradition and local produce, should be an option, because you do not need to Ferran AdriĆ  or school at all sites .

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